Publishing Principles

This page outlines Keenfunnel's principles for creating and publishing high-quality, engaging content that aligns with our brand and resonates with our target audience. These principles apply to all content formats, including blog posts, website copy, social media updates, and marketing materials.

I. Content Pillars

Our content strategy centers around several key pillars:

1. Driving Business Growth: We focus on providing practical advice, tools, and resources that help businesses achieve measurable growth. This includes strategies for increasing revenue, improving marketing ROI, and optimizing business processes.
2. Leveraging Next-Gen MarTech: We showcase our expertise in utilizing cutting-edge marketing technologies to deliver innovative solutions. Content will highlight the benefits of these technologies and how they can be applied effectively.
3. Building Strong Brands: We emphasize the importance of brand building and provide guidance on creating a strong brand identity, crafting compelling messaging, and engaging target audiences.
4. Client Success Stories: We share real-world examples of how Keenfunnel has helped clients achieve their business goals. This demonstrates the value of our services and builds trust with potential clients.

II. Content Quality

All Keenfunnel content must adhere to the following quality standards:

1. Accuracy: Information must be factually correct, well-researched, and up-to-date.
2. Clarity: Content should be easy to understand, well-organized, and free of jargon.
3. Engagement: Content should be interesting, informative, and relevant to the target audience. We aim to create content that is both educational and entertaining.
4. Consistency: Our brand voice and style should be consistent across all platforms and content formats.
5. SEO Optimization: Content should be optimized for search engines to improve visibility and reach. This includes using relevant keywords, optimizing meta descriptions, and building high-quality backlinks.

III. Content Creation Process

Our content creation process involves the following steps:

1. Idea Generation: We brainstorm content ideas based on our content pillars, keyword research, and audience needs.
2. Research & Planning: We conduct thorough research to ensure accuracy and relevance. This includes outlining the content structure and identifying key points.
3. Writing & Editing: Content is written and edited to ensure clarity, engagement, and consistency with our brand voice.
4. Review & Approval: Content is reviewed and approved by relevant stakeholders before publication.
5. Publication & Promotion: Content is published on the appropriate platform and promoted through various channels to maximize reach.
6. Performance Monitoring: We track the performance of our content to identify areas for improvement and optimize future content creation.

IV. Brand Voice & Style

Our brand voice is professional, informative, and approachable. We aim to create content that is both authoritative and engaging. Our style guide ensures consistency in tone, grammar, and formatting across all content.

V. Legal & Compliance

All Keenfunnel content must comply with all relevant legal and ethical standards. This includes respecting copyright laws, avoiding plagiarism, and ensuring that all claims are substantiated.

By adhering to these publishing principles, Keenfunnel aims to create high-quality, engaging content that strengthens our brand, builds trust with our audience, and drives business growth.