These principles explain how Keenfunnel creates and publishes content: blog posts, glossary entries, guides, website copy, social media updates and marketing materials.
Content pillars
- Driving business growth: practical advice, tools and resources that help businesses grow, such as ways to increase revenue, improve marketing ROI and optimize processes.
- Next-generation marketing technology: how to apply marketing technology, automation and AI effectively.
- Building strong brands: guidance on brand identity, messaging and engaging audiences.
- Client success stories: real examples of how Keenfunnel has helped clients reach their goals. We publish them only with the client's written permission and keep evidence of the results we describe.
Content quality
- Accuracy: information is factually correct, researched and up to date, and we cite our sources.
- Clarity: content is easy to understand, well organized and free of unnecessary jargon.
- Usefulness: content is relevant to our audience and helps them act.
- Consistency: our voice and style are consistent across platforms and formats.
- Search visibility: we optimize content for search engines with relevant keywords and clear metadata. We earn links with useful content and never buy them.
Authors and dates
We name the author or team responsible for each article and show when it was published and last updated.
Use of AI
- We use AI tools to research, draft and edit some content. A person reviews every piece before publication, and an editor takes responsibility for it.
- We label images, audio and video that are generated or altered with AI and that show real people, places or events. Deepfakes are always labeled.
- Our AI Transparency Notice explains how we disclose and label AI content.
Sponsored content
We do not accept payment for coverage or links in our editorial content. If any content is ever sponsored, we label it clearly as sponsored.
Content creation process
- Idea generation: we choose topics based on our content pillars, keyword research and our audience's needs.
- Research and planning: we research each topic, check our sources and outline the content.
- Writing and editing: we write and edit for clarity, accuracy and consistency with our voice.
- Editorial review: an editor checks facts, sources, claims and any AI-generated material before approving publication.
- Publication and promotion: we publish on the right platform and promote the content through our channels.
- Performance and updates: we track how content performs and update it when facts change.
Brand voice and style
Our voice is professional, informative and approachable. Our style guide keeps tone, grammar and formatting consistent across all content.
Legal and compliance
All content must comply with the law and with our ethical standards: we respect copyright, never plagiarize, substantiate every claim, and follow our Reviews, Testimonials and Endorsements Policy.
Corrections
If you spot an error, tell us. Our Corrections Policy explains how we fix it.