This policy explains how Keenfunnel contacts people by email, phone, text message, WhatsApp and AI voice, for its own marketing and when it runs outreach for clients, and how anyone can make it stop.
Rules for every message and call
- We follow the law of the country where the recipient is, not only the law of New York.
- We say who we are and, in client campaigns, who the client is.
- Every email and text message includes a working way to opt out. We honor opt-outs within 10 business days, or sooner where the law requires.
- We keep a suppression list and check it before every campaign.
- We do not use contact lists that we cannot trace to a lawful source.
Email
- European Union and United Kingdom: we send marketing emails only with prior consent, or to existing customers about similar services with an easy opt-out in every message, as the LSSI in Spain and the Privacy and Electronic Communications Regulations (PECR) in the UK allow.
- United States: we follow the CAN-SPAM Act: accurate headers and subject lines, a valid postal address and an opt-out in every message.
- Canada: we follow Canada's Anti-Spam Legislation (CASL): we email only with express or implied consent, identify the sender and include an unsubscribe link.
- Other countries: we follow the local rules, and where there are none we apply the EU standard.
Calls, text messages and WhatsApp
- Spain: we make commercial calls only with prior consent or another valid legal basis, as article 66.1.b of the General Telecommunications Law requires.
- United States: we do not make marketing calls with an artificial or prerecorded voice, including AI voices, or send autodialed marketing calls or texts, without the prior express written consent the Telephone Consumer Protection Act (TCPA) requires. We respect the National Do Not Call Registry.
- United Kingdom, Canada, Australia and other countries with do-not-call registers: we check the register before calling.
- WhatsApp: we message only people who have opted in, as WhatsApp's own business policies require.
- We call only at reasonable local times, between 9:00 and 20:00, Monday to Friday.
AI voice agents
Every AI voice agent says it is AI at the start of the call and offers a way to reach a person or to stop further calls. We record calls only after telling the person, and only with their consent where the law requires it.
Outreach we run for clients
When we run campaigns for a client, the client decides whom to contact and must have the consent or other legal basis the law requires. Our Acceptable Use Policy and the client's contract set out these duties. We pause any campaign that we believe breaks this policy.
How to stop all contact
Reply "STOP" to any text message, use the unsubscribe link in any email, tell the caller, or write to legal@keenfunnel.com. We will add you to our suppression list.